Help Providers Tackle
Health Consumerism
Mobile consumer apps have exploded in popularity,
and providers are trying to ride the wave.
By Joseph Goedert
Smartphones and tablets have fundamentally changed how e communicate, get information and conduct commerce. That popularity of apps has carried over into the health care industry as consumers search for easy-to-use mobile
apps for health information and caregiver connectivity, and providers
scramble to deliver consumer-friendly mobile services to sign on new
patients and solidify relationships with existing ones. Case in point:
Juniper Research predicts that consumers worldwide will download
44 million health apps in 2012, with continued growth resulting in 142
million downloads in 2016.
