PAY TO PLAY? WHO’S GOING TO
Can consumer-oriented health games find a financial fit
in a provider-centric industry?
By Gary Baldwin
Health games—consumer- oriented applications and interactive technologies that promote healthy ac- tivity—are rapidly co-
alescing into a growth industry. Just ask
Ben Sawyer, the founder of the Games
for Health Project, whose annual sum-
mer conference has been growing steadily
since its launch in 2003—from 150 attend-
ees to over 400 last year. “We have high
hopes of drawing 500 to 600 this year,” says
the buoyant Sawyer.